"Working with Sierra doesn't just provide a "pretty face" for your website (your most important marketing asset), but it elevates your brand's authority and reputation with your target audience. If you simply must think only in terms of dollars and cents, consider this: We recouped about half of our investment in the first month after launch, thanks to increased sales through our website. But, personally, I like to consider the overall business picture: This website is our flagship and will perform well for the next several years, bringing in new customers and solidifying our relationship with existing ones. The value of that can't be measured. It's simply a no-brainer to work with Sierra on your website."