SEO Optimization for E-commerce
Sarthak Sharma
Scaling Organic Search for Ecommerce Website.
Role: SEO Consultant and Digital Marketing Strategist
Client: Ecommerce Website
Industry: Ecommerce. Rare and Leather-Bound Books
Engagement Type: Long-term SEO ownership and growth partnership
Project Overview
This website is a large-scale ecommerce platform specializing in premium leather-bound and rare books. The project required a comprehensive SEO strategy capable of handling extreme scale, automated page generation, and long-term organic growth.
I am Sarthak, a Digital Marketing Consultant with over 7 years of hands-on experience in SEO strategy, technical SEO, and content optimization. This project aligned perfectly with my core strength. Owning SEO projects end to end and building sustainable growth systems rather than executing isolated tasks.
My background as a content writer, combined with years of advanced SEO implementation, allowed me to approach this project with a deep understanding of both search intent optimization and technical SEO architecture.
Project Scale and Complexity
This website operates at massive scale.
The website consists of crores of dynamically generated pages, with thousands of new pages created daily.
The platform is custom-built, which meant there were no off-the-shelf SEO solutions available. Every SEO requirement had to be planned, documented, and implemented from scratch in coordination with the development team.
This project demanded expertise in:
Enterprise SEO
Technical SEO for large websites
Programmatic SEO
Scalable on-page optimization
Sitemap architecture
Internal linking strategy
Cost-efficient backlink building
SEO Challenges Identified
Automated Page Generation Without SEO Standards
Extremely Large Sitemap Infrastructure
Internal Linking at Enterprise Scale
Backlink Growth With Limited Budgets
Maintaining Crawl Efficiency and Indexation Control
SEO Strategy and Implementation
1. Automated Technical SEO Framework
Because the website generates thousands of pages every day, manual optimization was not viable. I worked closely with the development team to embed SEO best practices directly into the page generation logic.
This included automated implementation of:
SEO-friendly URL structures
Optimized heading tag hierarchy
Image alt tags generated programmatically
Canonical tags to prevent duplication
Structured data and schema markup
Consistent metadata frameworks
This ensured that every newly created page was SEO-ready by default, without manual intervention.
2. Advanced Sitemap Architecture
Given the scale of the website, it required 900+ XML sitemaps, while respecting Google’s 50,000 URL limit per sitemap.
Through testing and crawl analysis, we identified that optimal crawl efficiency occurs when sitemaps contain 35,000 to 40,000 URLs, rather than pushing the maximum limit.
We implemented:
Segmented sitemap logic
Dynamic sitemap generation
Intelligent sitemap indexing
Improved crawl prioritization
This significantly improved crawl coverage and indexation reliability.
3. Strategic Internal Linking for Large Websites
For enterprise-scale SEO, internal linking is critical. I designed a clean, hierarchical internal linking structure that allowed link equity to flow naturally across millions of pages.
Key actions included:
Logical category and subcategory architecture
Contextual internal links within content blocks
Automated cross-linking between relevant book pages
Reduction of orphan pages
This structure improved both user navigation and search engine crawlability.
4. Cost-Efficient Backlink Strategy
Backlinks remain a major ranking factor, especially in competitive ecommerce niches. However, early-stage and scaling businesses often operate with constrained budgets.
I developed a balanced backlink acquisition strategy, combining:
High-quality free backlinks
Selective paid placements
Niche-relevant contextual links
Brand authority building
The backlink strategy focused on long-term authority growth, not short-term manipulation.
SEO Results Achieved
Within two years of consistent SEO execution:
The website achieved an average Google ranking position of 8.2
Organic impressions and clicks grew steadily quarter over quarter
Crawl efficiency and index coverage improved significantly
Metadata optimization led to higher CTR across product pages
Recent Google Search Console data shows:
Organic clicks more than doubled
Impressions increased substantially
Average position improved from page two to page one for most tracked queries
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Posted Dec 17, 2025
This project focused on large-scale on-page, off-page, and complex technical SEO optimization for a leather-bound rare books ecommerce website.
