FTI Rebranding Strategy
Tamires Lietti
For nearly four decades, FTI has proudly served the United States Department of Defense, the Intelligence Community, and the Federal Government with mission- tailored, technology-enabled solutions to help them make the best decisions possible for their missions.
Our team of creatives and strategists developed a comprehensive rebranding strategy for FTI to enhance its digital presence. This included a complete overhaul of the company’s color palette, and official merchandising. Our goal was to modernize FTI’s image and ensure it reflects the company’s long-standing commitment to providing mission-critical, technology-driven solutions.
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Posted Jun 3, 2025
Led a full rebrand and website overhaul to modernize a tech firm delivering data-driven solutions to the U.S. Department of Defense.
