His Legacy Coffe Brand Identity

Client Project - His Legacy Coffee

Crafted a holistic brand identity for Pretoria based coffee shop "His Legacy Coffee"

Take a look through the identity to get the full picture of this project.

The main thought that guided the color palette was to firstly stray away from black & white, in the Pretoria area, in an era where there is a coffee shop on every corner - clear differentiation from nearby competitors is important. With the key messaging for the brand being "Engaging Community" - colors that evoked a safe, welcoming & zen space but still allowed for pops of fun / color were carefully curated and refined.

Bold. Certain. Inviting. Intentional.

These were some of the key words making laps around my mind as I explored the typography that would establish itself as the brands logotype. It had to be bold but not over powering in its feel, but at the same time the logotype needed to be welcoming and zen. Understanding that this would be accompanied with a heartfelt tribute illustration, the logotype would need to balance certainty with an understated boldness to allow the illustration to have its moment as the key visual while also being strong enough to stand on its own.