57% Increase in Purchase Conversion Rates
Nishadha Silva
Growth Marketer
Lead Generator
Content Editor
Google Analytics
Google Search Console
Hotjar
Creately
Improved the purchase conversion rate by more than 50% from product changes to landing page changes.
Other than the tools listed above the following tools were used.
Growthbook (Opensource AB testing tool)
MS Clarity (User behavior analysis tool from Microsoft)
Indicative (Product analytics tool)
Actions performed
AB testing various pages including plans, purchase and upgrade pages
Product specific changes with the data from Indicative
