Brand Visual Concept for Automation Platform
Donna Dharmdas
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Posted Dec 31, 2025
Created a dark, modern brand visual for an automation-focused website.
Project Title
Brand Visual Concept for an Automation & Workflow Platform
Short Description
Created a dark, modern brand visual concept to support the hero section and overall identity of an automation-focused website.
Project Overview
The Goal
Design a visual asset that supports a technology and automation brand without relying on heavy illustration or complex graphics.
The goal was to create something that:
Feels modern and technical
Works well as a hero background or brand accent
Supports messaging around speed, systems, and automation
My Approach
Used a dark, minimal background to keep focus on the content
Introduced subtle color gradients to add depth without distraction
Designed the visual to complement typography and UI elements rather than compete with them
Prioritized flexibility so the asset can be reused across sections (hero, pricing, headers)
Key Design Considerations
Clean and distraction-free
Works well behind text and UI components
Consistent with SaaS and automation branding
Scales across desktop and mobile layouts
Tools & Skills
Brand visual design
UI background & hero asset creation
Visual hierarchy for web interfaces
Canva
Loom
Deliverables
Brand visual / background asset
Dark-theme web-ready version
Scalable layout-safe design
This project demonstrates how I design supporting brand visuals that enhance clarity and structure without overpowering the interface.