WeCP is an AI-powered talent assessment platform for teams that need to source, assess, and hire technical talent at scale. I designed and developed a responsive marketing website that presents the product clearly to B2B buyers, including HR leaders, recruiters, and technical decision-makers.

Create a modern, performance-focused site that explains a complex product, builds trust, and guides visitors toward a demo.

Structured the site architecture around key buyer journeys and use cases

Designed a clear UI system for product capabilities, comparison content, proof points, and calls to action

Built responsive layouts for desktop, tablet, and mobile

Developed conversion-focused sections for demo requests and onboarding paths

Prepared the design for Webflow and developer handoff

Product explanation for WeCP's AI-powered assessment workflow

Use-case pages for enterprise teams, startups, and hiring agencies

Interactive “How It Works” content and product visuals

Trust-building sections for testimonials, case studies, and client logos

Demo scheduling and conversion-focused calls to action

Figma, Webflow, Adobe Illustrator, Hotjar, and Google Analytics 4.

A clearer, more scalable website experience that helps WeCP communicate its product value and support demo-focused conversion journeys.