Comprehensive Digital Marketing and Sales Campaign.

MUNISH KUMAR

Product Manager
Project Manager
Digital Marketing Specialist
Gmail
Google Ads
Google Docs
Project Overview:
I spearheaded a comprehensive digital marketing and sales campaign for a Beauty Brad, a mid-sized e-commerce business, over a 6-month period. The project aimed to increase brand awareness, drive online sales, and improve customer engagement through a multifaceted digital strategy.
Key Responsibilities:
Project Management: Oversaw the entire campaign lifecycle, ensuring timely execution and adherence to the strategic plan.
Market Research: Conducted in-depth market analysis to identify target demographics and optimize marketing efforts.
SEO & Content Marketing: Developed and implemented SEO strategies, and created high-quality content to improve organic search rankings.
Social Media Marketing: Managed and grew Beauty Brand’s social media presence across multiple platforms (Facebook, Instagram, Twitter), increasing follower count by 33%.
Email Marketing: Designed, wrote, and scheduled bi-weekly email newsletters, achieving an open rate of 51% and a click-through rate of 10%.
PPC Campaigns: Launched and optimized pay-per-click campaigns on Google Ads and Facebook Ads, resulting in a 31% increase in web traffic.
Analytics and Reporting: Utilized tools like Google Analytics and HubSpot to track performance metrics, analyze data, and adjust strategies accordingly.
🧑🏻‍💻Achievements:
Sales Growth: Increased online sales by 51% within six months.
ROI: Achieved a 6:1 return on investment (ROI) for digital marketing spend.
Customer Engagement: Improved customer engagement metrics, including a 15% increase in social media interactions and a 20% boost in email subscription rates.
Brand Awareness: Enhanced brand visibility, resulting in a 25% increase in website traffic from organic search.
Tools & Technologies Used:
SEO Tools: Ahrefs, SEMrush, Google Trends.
Email Marketing: Mailchimp, HubSpot, gmail.
Social Media Management: Hootsuite, Buffer
Analytics: Google Analytics, Google Data Studio
PPC: Google Ads, Facebook Ads Manager
Client Testimonial:
Working with Munish Kumar was a game-changer for our digital marketing efforts. Their strategic approach and hands-on management led to significant growth in our online presence and sales. We couldn't be happier with the results.
-Anish Mehra, CEO.
Conclusion:
This project showcases my ability to deliver comprehensive digital marketing strategies that drive tangible results. With a focus on data-driven decision-making and a holistic approach to marketing, I am well-equipped to manage and optimize digital campaigns for diverse clients.
Feel free to reach out to me for more details or to discuss how I can help elevate your digital marketing efforts.
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