BOTB, Best of the Best, UK
Denis Neagu
Case Study 03 · BOTB, Best of the Best, UK
Built to Convert.
Client
BOTB, Best of the Best, UK
My role
Design, art direction, production
Formats
Display banners, paid social, CRM, email
Context
Ongoing creative production inside a conversion focused marketing operation. Weekly competition cycles, live performance data, and no room for assets that do not earn their slot.
Challenge
Hold the brand together across a high volume of work while every execution is judged on performance rather than on how it looks in a deck.
Approach
A fixed reading order: prize first, price second, one orange action bar last. Inside that grid every competition gets its own colour temperature and crop, so the feed never repeats itself.
Outcome
Still running, uninterrupted. Weekly competition cycles across display, paid social, CRM and email.
4+
Years, still ongoing
60+
Assets per month
30+
Competition cycles
Longevity is the result. A performance team keeps a designer this long only when the assets perform.
The banner template built at the start is still the one in use.
Scope grew from display into CRM and email over the same period.
AI assisted production. Backgrounds and compositing elements generated to hold a weekly cadence, with layout, type and finish kept by hand.
Display banners · Paid social · CRM · Email
Like this project
Posted Sep 1, 2026
Ongoing conversion-focused creative production for BOTB: display, paid social, CRM and email with weekly competition cycles, template-led work and AI-assisted production.
Likes
0
Views
1
