Lay's Gourmet — Launch TVC
Atmadip Mukherjee
Launch TVC · Leo Burnett
Scripted the launch TVC for Lay's Gourmet, PepsiCo.
Premium Lay's needed a different vocabulary from the rest of the shelf. The line of argument was simple: this is not your ordinary chip, it is crafted for you. Everything in the script had to earn that word, crafted, without leaning on the usual premium shorthand.
Mainline scripting credit from the Leo Burnett year.
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Posted Sep 13, 2026
Scripted the launch TVC for Lay's Gourmet at Leo Burnett. Premium Lay's needed a different vocabulary, built around a single idea: this is not your ordinary chip, it is crafted for you.
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