Gebak van Tabak

Aaron Heth

Brand Designer

Packaging Designer

Print Designer

The Project

Gebak van Tabak evolved from an artisan wedding cake business into Amsterdam's newest American-style bakery. The owner, Esther, approached us to develop their first professional brand identity as they expanded from custom wedding cakes into a full-service bakery storefront.

Our challenge was crafting a versatile identity system that would serve both the wedding cake atelier and the daily bakery.

We crafted a sophisticated yet warm brand using modular colors and pointillism-inspired icons that adapt seamlessly across both offerings. This flexibility extends through all touchpoints—from wedding consultation materials to daily-use items like coffee cups, menus, and packaging.

"Daydrift is an absolute pleasure to work with. Not only for the great quality work that is delivered but in the above and beyond service provided. Think of flexibility, out of the box thinking and helping a starting business by thinking of the details that make you unique and stand out."

— ESTHER TABAK, FOUNDER

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