Beddy was an incredibly exciting project to work on, as there were no fixed expectations for the final outcome. It was a collaborative journey with the client, who embraced the ideas I proposed, allowing the brand to take shape organically.

Beddy is a protein drink brand designed for relaxation, based on the premise that proper rest is essential for an active day. The visual identity was developed around this duality—Night and Day. In addition to the branding and visual identity, the project included the design of Tetrapak packaging.