To articulate the enjoyable side of travel, I helped Safer develop a brand new digital product with a unique brand identity and landing page for online booking.

Safer is a travel agency present in the market for 5 years. The company targets families and it's mission is to make dreams come true through travel, making small moments great and unforgettable moments. Thus, the visual identity followed the following attributes: trustworthy, confident, creative, cheerful, vibrant and popular.

Safer's new brand identity does not end on its logomark. It is a combination of various elements that form a composition for a unique and relaxed visual language within the business travel industry, allowing Safer to bring joy and Tranquility into the life of travelers and specially families.