Frames from the BoomID Identity

Frames from the BoomID Identity & Website Project.

BoomID is an identity authorization platform built around one question that most security systems never actually answer: who is really on the other side of this interaction. A password, a badge, a text code, none of it is an actual handshake, just one side handing over characters and the other taking it on faith. BoomID rebuilds that contact literally: a palm, read by a risk engine in real time, proving two parties actually met, not just that one of them knew the right words.

The logomark is a Boomerang with 5 trails, directly originating from the brand name itself: “BOOM” ID. It also closely resembles the palm of a hand- the exact biometric core that BoomID is based on. The wordmark runs wide and uppercase beside it, with the same curved characteristics from the Boomerang mark. Blue tones dominate the identity throughout, a color palette that doesn’t alarm anyone and argues that certainty doesn’t require anxiety to be believed.

We developed a set of isometric 3D illustrations for BoomID with intentional abstract qualities so it feels like a visual argument for “security without surveillance”. They show the technical side of identity being processed, not people being watched.

Direct Design Agency led the strategy, creative direction and visual identity, building a foundation strong enough that everything built on top of it and we at COSMOFLOW led the brand expression including the 3D assets web design, stayed consistent without extra effort.