This small, women-owned digital marketing agency aimed to enhance their presence on Instagram by primarily focusing on highlighting fellow local small businesses, taking part in trending online topics, and increase the company exposure amongst the busy world of digital marketing.

With the rise of vertical short-form video, we immediately switched gears and included educational and marketing-related reels that would fall into 'for you pages' and into the algorithm of social media content creators and marketers alike.

From February 2021 to May 2021, I filmed, created and published 6 reels, each of which garnered 1K+ views on average on Instagram.