Constrct – Webflow Development

Industry: Construction Tech / B2B Marketplace

Services Provided: Figma Design, Webflow Development, CMS Configuration, Cross-Browser Compatibility

Client Background

Constrct is a digital procurement platform transforming how the construction industry buys and sells building materials. The platform connects construction companies with building material suppliers, enabling centralized ordering, digital delivery notes, and real-time cost control—all while reducing paperwork and CO₂ emissions tracking.

Constrct had outgrown their initial DIY website and needed a professional digital presence to match their innovative platform. Key pain points included:

Unprofessional appearance – The existing site didn't reflect the sophistication of their B2B procurement solution

Unclear two-sided value proposition – Benefits for construction companies vs. material suppliers weren't clearly differentiated

No content management system – Updating features, blog posts, or case studies required technical intervention

Limited feature showcase – Complex platform capabilities weren't effectively communicated to prospects

The goal was to create a modern, conversion-focused website that positions Constrct as the leading digital procurement platform for Germany's construction industry.

Key objectives:

Clearly communicate value to both construction companies and material suppliers

Showcase platform features with visual product demonstrations

Build credibility through partner logos and trust signals

Enable easy content updates via CMS for ongoing marketing

Created a clean, modern visual direction with an olive/earth-tone palette reflecting the construction industry

Designed intuitive information architecture separating user journeys by audience type

Built component library for consistent UI across all pages

Developed a fully responsive website with smooth animations and interactions

Implemented infinite logo carousel showcasing partner brands (Würth, Wienerberger, etc.)

Created interactive feature sections with product mockups and platform screenshots

Built custom card components for feature highlights with hover states

Ensured cross-browser compatibility across Chrome, Safari, Firefox, and Edge

Set up Webflow CMS for blog articles and content updates

Enabled marketing team to publish without developer support

Structured collections for scalable content growth

Dedicated landing pages for construction companies (/bauunternehmen) and material suppliers (/baustoffhaendler)

Tailored messaging highlighting specific benefits for each segment

Clear CTAs driving to product demo requests

Partner logo section featuring AWS, Microsoft for Startups, Austrian government agencies

Newsletter signup with inline form validation

Multiple "Produktdemo vereinbaren" CTAs throughout the user journey

Feature grid showcasing upcoming capabilities (mobile app, ERP integration)

Professional brand presence – Modern design now reflects the innovation of their digital platform

Clear value communication – Dual audience journeys effectively address construction companies and suppliers separately

Content scalability – CMS enables ongoing blog publishing and feature updates

Improved conversions – Strategic CTA placement drives demo requests

Cross-browser reliability – Consistent experience across all major browsers

Figma design system and UI components

Fully responsive Webflow website (German language)

Audience-specific landing pages (Bauunternehmen, Baustoffhändler)

CMS-powered blog

Partner logo carousel

Interactive feature showcase sections

Newsletter signup integration

Demo request CTAs

Legal pages (Impressum, Datenschutz, AGB)

Cross-browser optimization

"When your platform is digitizing an entire industry, your website needs to demonstrate that same level of clarity and innovation from the first click."

Building a B2B platform or marketplace that needs a website to match your ambition? Let's discuss how Figma to Webflow development can showcase your product and convert prospects.