Client Background
Dr. Maryam Zamani is a world-renowned oculoplastic surgeon and facial aesthetics expert based in Chelsea, London. With a global reputation for meticulous attention to detail, she offers cutting-edge surgical and non-surgical treatments—from blepharoplasty and laser therapies to injectables and combination protocols—serving discerning clients seeking natural, refined results.
Challenge
Dr. Zamani's clinic needed a digital presence that matched its luxury positioning and provided comprehensive educational information for prospective patients. Key pain points included:
Brand-experience mismatch – The existing site didn't reflect the clinic's high-end Chelsea location and prestigious reputation
Complex service catalog – 60+ treatments across surgical, laser, injectable, and skin categories needed clear organization
Limited patient education – Prospective patients couldn't easily research procedures, pricing, or expected outcomes
No content management – Updating treatments, blog posts, and press features required technical support
Strategy
The goal was to create an elegant, authoritative website that positions Dr. Zamani as London's leading eye rejuvenation specialist while guiding patients seamlessly from education to consultation booking.
Key objectives:
Establish luxury brand presence through sophisticated visual design
Organize extensive treatment offerings into intuitive, browsable categories
Build trust through credentials, testimonials, press features, and awards
Create multiple pathways to consultation booking
Solution
Figma Design
Created an elegant visual direction with soft, warm tones and high-end aesthetics
Designed sophisticated typography hierarchy balancing authority with approachability
Built component library featuring expandable treatment cards, testimonial modules, and press carousels
Developed responsive layouts optimized for the clinic's image-rich content
Webflow Development
Built a fully responsive website with smooth animations and refined interactions
8 treatment category sections with expandable menus
CMS-powered Journal/blog
Press carousel with publication logos
Testimonial slider with Trustindex integration
Awards showcase section
Comprehensive booking form
About/team pages
MZ Skin product integration section
Clinic location and contact page
Mobile-optimized responsive design
SEO optimization
"When your expertise spans oculoplastic surgery to cutting-edge lasers, your website must convey that same precision and elegance—every detail matters when patients are trusting you with their eyes."
Building a luxury medical aesthetics or specialist clinic website? Let's discuss how strategic Figma to Webflow development can elevate your brand and convert discerning patients.
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Posted Jan 9, 2026
Designed and developed a luxury website for Dr. Maryam Zamani's aesthetics clinic using Webflow and Figma.