Brand Identity and Website Design for REM.Cleaning

REM.Cleaning is a high-end cleaning service based in Dubai that stands out through its personalised approach and commitment to long-term, trust-based relationships with clients. The challenge was to create a brand identity and website that communicates their premium positioning while staying accessible and friendly.

My role was to develop the logo, visual identity, and website design — all focused on expressing clarity, confidence, and care.

Logo design & typographic system

Visual identity: colour palette, brand assets, mockups

Art direction for photos and visual language

Website design (desktop + mobile)

Social media visuals

Presentation assets for client use

The design leans into strong, structured typography with a bold colour palette — a mix of olive greens and clean whites — to reflect both freshness and professionalism.

We used clear iconography and intuitive layouts to keep the user journey smooth, and introduced bold copy blocks and playful headlines to keep the tone relatable yet confident.

To reflect the personal touch REM is known for, we used warm photography with real people in action — paired with dynamic layouts and branded patterns.

The site was built to:

Communicate trust and premium quality

Offer clear access to service categories (Regular, Deep, Premium)

Encourage call booking via strong CTAs

Highlight testimonials and long-term customer satisfaction

Since launch, REM.Cleaning saw increased interest from new clients and strong brand recall thanks to the visual distinctiveness of the identity. The client is now actively expanding their services and using the new brand visuals across uniforms, vehicle graphics, social media, and printed materials.