Project Overview
Starlight Charging specializes in designing, financing, and installing electric vehicle (EV) charging systems. They aim to make EV charging accessible, efficient, and affordable, with a vision to have their chargers installed at every parking space. The goal of this project was to redesign their landing page to better reflect their mission, showcase their products, and improve user engagement.
Objective
The main objective was to create a visually appealing and user-friendly landing page that effectively communicates Starlight Charging's value and services. The redesign needed to include sections for ownership options, features, case studies, and FAQs, all while maintaining a cohesive and professional look.
Old/Existing design
Tools Used
For this project, I used Figma.
Figma's collaborative design features, prototyping capabilities, and easy-to-use interface made it the perfect choice for this comprehensive redesign.
Process
Research and brainstorming using Figjam/Figma
Wireframing with Figma
Designed and prototyped in Figma
Designed the landing page using Figma, incorporating Starlight Charging's branding elements and color scheme.
Created high-fidelity mockups for each section of the page, including:
Hero Section: Highlighting the ownership options with clear icons and brief descriptions.
About Us Section: Summarizing Starlight Charging's mission, history, and future goals.
Features Section: Emphasizing what sets Starlight Charging apart with detailed bullet points.
Case Studies: Showcasing real-world scenarios and solutions provided by Starlight Charging.
Plug and Charge Section: Promoting the seamless, app-free charging experience.
FAQs Section: Addressing common questions and concerns with clear, concise answers.
Outcome
The redesigned landing page successfully captured the essence of Starlight Charging’s mission and services. The new layout is more user-friendly, and visually appealing, effectively communicating the company's value.
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