Developed and implemented brand personas that resonate with target audiences effectively.

Conducted comprehensive target audience analysis, identifying key demographics, interests, and behaviours to tailor content and engagement strategies accordingly.

Executed account optimisation techniques to enhance visibility and appeal, including profile bio refinement, content formatting, and image selection tailored to Australian audience preferences.

Conducted thorough hashtag research to identify trending and relevant tags within the Australian context, optimising content discoverability and engagement on platforms such as Instagram and LinkedIn.

Performed competitor research to benchmark performance, analyse content strategies, and identify opportunities for differentiation and innovation within the Australian market landscape.