How Oreo tapped into cultural trends to create #OreoScopes
Kyle Jones
What we did: Tapping into the current obsession with horoscopes and star signs, the cookie brand offered to analyze fan’s most recent tweets and share a personalized “Oreoscope” with insights about their personality — and how it connected to one of the brand’s products, naturally.
Why it worked: People love personalized content: if the smash success of Spotify Wrapped each year isn’t proof enough for you, we don’t know what is. And while there are obviously a set number of “Oreoscopes” out there, receiving your own personal diagnosis from the brand still feels a little special and inspires users to share the results to help their own followers understand them a little better.
The beauty of personalized results (whether it’s from some sort of data analysis, or from the results of a quiz) is that even when you get it dead wrong, that still gives fans an opportunity to talk about themselves… and your products in the process.
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Posted May 2, 2024
Knowing that Gen Z tweeted about their horoscopes 59M times in 2020, my team and I found a way for Oreo to tap into that behavior in a very personalized way.
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