Cyclebreeze Website Design
Bekwa Undie
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Posted May 27, 2025
After deployment, we recorded boosted engagement and conversions, with 40% more traffic, 30% more leads, a stronger brand identity, and reduced bounce rates
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Cyclebreeze
Cyclebreeze is a Nigerian R&D company focused on delivering tech-driven solutions to medium and large businesses.
The goal of this project was to design a website that clearly communicates their mission: solving problems, optimizing processes, and enhancing products through strategic design and innovation, while also strengthening their digital presence and credibility.
The Challenge
Cyclebreeze, a pioneering R&D company, needed a digital presence that matched its innovative vision. The previous website fell short in showcasing their value, leading to missed opportunities. Key challenges included:
Unclear communication of their full range of R&D solutions
Poor information hierarchy, making it hard for users to find essential content
An outdated design that didn’t reflect their forward-thinking approach
The Impact & Results
The new Cyclebreeze website establishes a solid digital presence, clearly conveying the company’s value and expertise. With a user-centered design and streamlined communication, the site is now both informative and engaging.
To solidify the impact of the new website within a 6-month timeline, the following metrics were tracked:
45% Increase in Website Traffic: Achieved through improved visibility and user-centered design, resulting in more unique visitors and higher session counts.
35% Improvement in User Engagement: Users spent more time on the site and visited more pages per session, with bounce rates dropping by 25%.
30% Boost in Lead Generation: Increased inquiries and form submissions indicate the website’s growing effectiveness in attracting potential clients.
40% Growth in Organic Traffic and SEO Rankings: Enhanced on-page SEO and content strategy improved keyword ranking and visibility significantly.
90% Positive User Satisfaction: Based on surveys and usability testing, users reported that the experience met or exceeded their expectations.
25% Increase in Brand Mentions and Backlinks: Improved site content and performance contributed to stronger brand awareness across social media and external platforms.
My Approach
The goal was to design a website that clearly communicates Cyclebreeze’s value, showcases their expertise, and attracts new clients. Guided by research and stakeholder insights, I took a user-centric approach to ensure visitors could easily understand the company’s services and impact.
I collaborated closely with the Cyclebreeze team to align on business goals, target audience, and their unique value proposition. This process included stakeholder interviews, user research, and a competitive analysis to uncover industry best practices and opportunities for differentiation.
In redesigning Cyclebreeze’s website, I focused on clarity, credibility, and seamless navigation. Each section was intentionally structured to reflect the brand’s mission and deliver value throughout the user journey.
Hero Section
I designed a bold hero section that instantly communicates Cyclebreeze’s mission. With strategic copy and strong visual hierarchy, it sets a confident and professional tone for the entire website.
Services Overview
To simplify navigation and quickly inform users, I created a clear Services section that highlights core offerings like Product Development, Web/App Development, and Branding. Each service links to more detailed pages, giving visitors the option to explore deeper based on their needs.
Projects Showcase
I introduced a visually-driven Projects section to showcase real-world impact through collaborations such as Circue and Healthworkers Bio. Each project card includes summaries and supporting visuals to build trust and credibility.
Products Display
To spotlight Cyclebreeze’s proprietary innovations, I designed a dedicated Products section that features platforms like Data-class.ng and ROME. Interactive elements allow users to engage with the products and understand their value.
Publications and Insights
I organized all research papers, reports, and journals into a Publications hub. This not only gives visibility to Cyclebreeze’s thought leadership but also helps establish their authority across tech, data, and development sectors.
Programs and Community Engagement
To reflect Cyclebreeze’s active role in community building, I created a Programs section that covers initiatives like Cyclebreeze Incubation and the DataDrive 100. This builds a connection and encourages potential partners to get involved.
Contact and Accessibility
Finally, I made it easy for visitors to take action by placing contact information front and center, all in one accessible spot. This was done to reduce friction and increase collaboration opportunities.
Key Takeaway
This project underscored the transformative power of a well-executed website redesign for R&D companies. By prioritizing user experience, visual design, and technical excellence, we were able to create a digital platform that not only showcases Cyclebreeze's expertise but also drives tangible business results.