I developed a cohesive brand identity for Central Perk, designed to capture the warmth, comfort, and social charm of a classic coffeehouse. The logo and visual system combine minimal forms with a rich, earthy palette inspired by coffee beans and natural textures, creating a look that feels both inviting and familiar.

The design emphasizes an authentic, customer-centered experience. Every detail, from the typography to the tactile material choices, was selected to evoke a sense of comfort, aligning with Central Perk’s core values of hospitality and connection.

Branded assets like cups, packaging, and menus were unified under this system, ensuring visual consistency across all customer touchpoints. This approach not only reinforces brand recognition but also enhances the overall experience by making each interaction feel personal and intentional. This project was proudly featured in Behance Branding on January 15, 2025, recognized for its thoughtful execution and cohesive visual direction. 🏆