Bagoes Coffee Branding Concept & Brief :: Behance

Design Brief

Client: Bagoes Coffee

Objective:

Develop a visual identity that resonates with modern coffee culture while emphasizing the brand’s unique character. The branding should be bold, memorable, and reflect the brand's dedication to quality and taste.

Target Audience:

- Coffee enthusiasts

- Urban professionals

- Young adults (ages 18-35)

Brand Personality:

- Friendly

- Authentic

- Playful yet sophisticated

- Culturally rich with a touch of traditional elements

Key Deliverables:

- Logo design

- Brand color palette

- Typography

- Packaging design (coffee cups, bags, etc.)

- Promotional materials (posters, banners, etc.)

Research & Inspiration

Research:

- Study the coffee industry trends and competitive brands.

- Explore cultural elements that can be infused into the brand to make it stand out.

- Identify visual styles that appeal to the target demographic.

Inspiration:

- Analyze traditional and modern design elements.

- Explore color schemes that evoke warmth, richness, and energy associated with coffee.

- Consider playful typography and illustrative elements to enhance the brand’s approachable and authentic vibe.

Concept Development

Logo Design:

- Create multiple logo concepts incorporating the brand name "Bagoes" with a mix of traditional and modern typography.

- Experiment with unique letterforms, as seen in the image, that add character and make the logo distinctive.

- Include a secondary visual element (like a coffee bean, cup, or cultural motif) that complements the logo.

Typography:

- Design a custom typeface or select a typeface that aligns with the brand's personality.

- Ensure the typography is legible and adaptable for various applications, from packaging to digital media.

- Experiment with different styles (bold, playful, sleek) to find the best fit.

Color Palette:

- Develop a color palette based on the brand's personality, focusing on earthy tones, rich blues, and warm neutrals.

- Ensure the colors are versatile and work well across various media (print, digital, packaging).

- Consider the psychological impact of colors on consumer perception and brand recall.

Design Execution

Logo Finalization:

- Refine the selected logo concept, ensuring it’s versatile, scalable, and memorable.

- Create variations for different applications (horizontal, vertical, monochrome).

Typography Application:

- Apply the chosen typography across all brand materials, maintaining consistency in size, spacing, and alignment.

- Develop typographic hierarchies for different uses (headlines, body text, captions).

Packaging Design:

- Create eye-catching packaging designs (like the coffee cups shown) that highlight the logo and brand colors.

- Ensure the packaging is practical, sustainable, and visually appealing on shelves.