Rocket Roastery Design Brief and Branding Identity :: Behance

Design Brief :

Project Overview:

Rocket Roastery is a coffee brand that aims to create a unique, energetic, and vibrant experience for coffee lovers. The branding should reflect the dynamic nature of the brand, with an emphasis on boldness, creativity, and a connection to the local community. The identity will be applied across various touchpoints, including packaging, signage, digital presence, and promotional materials.

Brand Identity Goals:

- Energy & Dynamism: The brand should evoke a sense of excitement and energy, aligning with the "Rocket" theme that suggests speed, power, and launch.

- Community-Centric: Position Rocket Roastery as a local favorite, a hub for coffee enthusiasts and dreamers alike.

- Bold & Playful: Use vibrant colors, playful typography, and dynamic illustrations to convey a youthful, adventurous spirit.

- Premium Yet Approachable: The design should balance high-quality aesthetics with a warm, inviting tone that appeals to a wide audience.

Target Audience:

- Primary: Young professionals and creatives, aged 25-40, who appreciate a good cup of coffee and are drawn to brands with a strong visual identity.

- Secondary: Coffee aficionados who enjoy discovering new roasteries and are interested in the craft behind the coffee.

Design Elements:

Logo:

- The logo should incorporate a script font that feels dynamic and modern, similar to the one seen in the "Rocket Roastery" text. The style should be fluid, evoking the movement and energy of a rocket.

- Consider incorporating a subtle icon or emblem that represents the rocket theme, such as a rocket ship, a coffee bean shaped like a rocket, or a stylized flame.

Typography:

- Use a combination of bold script fonts for the logo and headlines, paired with clean, modern sans-serif fonts for body text and secondary information.

- The script font should be slightly playful with stylistic alternates to add character.

Color Palette:

- Primary Colors: Neon green and black to create a striking contrast that grabs attention and feels modern.

- Secondary Colors: Dark gray and white for balance, with the possibility of incorporating a metallic silver for a premium touch.

Accent Colors: Bright yellow or orange to add warmth and energy.