Created execution plans, conceptualized design projects, and delivered retail signage, digital assets, packaging, video editing, animations, email, and website banners. Collaborated with cross-functional teams to ensure user-friendly products and brand consistency.

‘Magic Happens Overnight’ was the campaign for the 2022 holiday season, establishing a robust marketing presence through environmental design, social media, web banners, and a website homepage makeover tailored specifically for the holidays (Thanksgiving, Black Friday, Cyber Monday, Christmas Eve, and Christmas).

I collaborated closely with Creative Director Jackie Salway, infusing Purple’s digital and physical presentations with her vision to bring holiday elements while maintaining consistency with the brand’s established aesthetic.

‘Success Happens Overnight’ evergreen campaign in Q3 and Q4 of 2022 featured marketing presence across social media and web banners. Here are some highlights from this campaign.

Purple’s ‘Over Night Success’ campaigns in Q3 and Q4 of 2022 featured marketing presence across TV ads and social media platforms. I worked on various end card sequences and collaborated with both the internal marketing and external production teams. Maintaining Purple brand’s aesthetic and ensuring consistency with our other ongoing campaigns.

Here are some of my favorite evergreen ads and proposal that I have designed during my experience at Purple.