Allae, located in Santa Monica, is a small company that specializes in the creation of self-soothing anxiety kits.

These kits thoughtfully combine various items such as jewellery, colouring books, and CBD products and more. The company's primary objective is to assist individuals in managing their anxiety by providing sensory tools and promoting meditative practices. By engaging your senses of touch, smell, taste, movement, and creativity, these kits aim to ground you in the present reality.

I was responsible for developing Allae's brand and logo. Our intention was to design something that exudes a sense of flow, unity, and tranquillity. The brand itself is feminine, gentle, and approachable. As part of this project, we also created a customized bag, packaging, an e-commerce website, a colouring book, and a meditation book.