LEGO — “The

LEGO — “The Last Thing We Lose”

🚀 Why I Chose LEGO: LEGO is not just a toy brand — it’s a philosophy of imagination. In a world that constantly pushes us to “grow up,” LEGO stands for the one thing we quietly leave behind first: play, Play is curiosity. Play is creativity. Play is problem-solving. And once we lose it, we don’t just lose childhood — we lose a part of how we think.

🚀 Narrative Direction: The narrative unfolds quietly and deliberately, It begins with absence — silence, darkness, restraint. It reflects on growth, responsibility, and the subtle erosion of imagination. The voiceover doesn’t sell a product — it delivers a realization.

🚀 The core idea: "We don’t stop playing because we grow up, We grow up because we stop playing "

🚀 Not your age. Not your time. The last thing we lose is play.