Instagram Management

Karen Eloisa Perez

Content Creator
Video Editor
Social Media Marketer
Canva
CapCut
Instagram

Overview

Anastasia Hospidales (now Lori Hospidales in IG) is a somatic coach and therapist that wants to rebuild her online presence in Instagram to attract her target audience and turn them into clients
Before and after of her Instagram account, it can be seen that it has an enormous change of accounts reached, followers, contents and the number of posts
Before and after of her Instagram account, it can be seen that it has an enormous change of accounts reached, followers, contents and the number of posts

Problem & Solution

She's not consistently posting because she is busy that it has been stagnant for 6 months.
After I audit the external and internal analytics of her account, I made a data-driven social media strategy and content plan for her to give her audience the content they can relate to. And for her account to grow as well.
Goals/Requirements:
Profile Optimization
Strategic Content
Strategic engagement
Posting Consistently
Build awareness
Drastic increase of reached accounts every month
Drastic increase of reached accounts every month
The contents resulted to 15,500% increase
The contents resulted to 15,500% increase

Process

We created relatable & educational content for the target audience based on market research that we've created. Then we also created a competitor research to create a solid buyer persona. From there we created a customized strategy that aims for her target audience to know, like and trust her.
After creating and posting the contents, I made sure to engage with her followers strategically. This is very important because it will not only help to build followers but also to create a community wherein her followers are more than just a follower, they're an advocate.
Different results generated in different times
Different results generated in different times

Results

We have created a 3 viral video that reached thousand audience. We increased her contents reach to 15,000% . We increased overview from -25% to +1,158%. We increased accounts engaged to +4,200%. And all of this are done organically, no paid ads. We reached this goal using the combination of content and engagement strategy.

"Thank you so much for all the work you do." - Anastasia Hospidales

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