Bringing Clarity to a Healthcare Storytelling Podcast
lover studio
Bringing Clarity to a Growing Healthcare Storytelling Podcast Platform
Project Summary
The Nocturnists is a nonprofit storytelling platform that amplifies the voices of healthcare workers through live performances, podcast series, documentary storytelling, and educational programs.
As the organization grew organically, their website — originally built on Squarespace — became increasingly difficult to navigate. Content was dense, duplicated, and scattered across multiple sections, making it challenging for visitors to discover podcast episodes, participate in storytelling programs, or understand the organization’s broader mission.
lover studio partnered with The Nocturnists to restructure the website’s information architecture, migrate the platform to Framer, and design a more intuitive digital experience aligned with their refreshed brand.
Overview
lover studio led UX strategy, website design, and development.
What We Did
• Information Architecture
• Migration of 18 Pages and over 200 Podcast Episodes
• Integration of Donation Tools, Submission Forms, and Newsletter
• Usability Testing
• Framer / Platform Training
Timeline: ~ 3 months Tools: Framer, Figma, UserBrain
New Home Page of The Nocturnists (Current)
The Challenge
Content Density and Navigation Friction
The website had expanded from a single storytelling event into a multi-program platform. Over time, new pages and content were added without a clear structure, resulting in duplicated information and confusing navigation paths.
Key actions were often buried several clicks deep.
Evolving Podcast Network
The existing site lacked a scalable system for organizing content in a way that supported discovery and long-term growth.
Brand Alignment
Following a recent rebrand, the organization needed a website that could better reflect their visual identity while remaining intuitive for new audiences.
Previous Podcast Home of The Nocturnists (2023)
Information Architecture
We worked closely with the team to redesign the site structure around real user journeys and the organization's priorities.
This structure reduced duplication and created clearer entry points for both listeners and collaborators.
Our Solution
Scalable CMS for Podcast Discovery
We implemented a flexible CMS system allowing episodes to be organized by series, theme, and publication year. This made it easier for users to explore content and for staff to manage updates.
Podcast Discovery
Dedicated Series Experiences
Each storytelling series received its own landing experience, enabling deeper engagement and clearer narrative framing.
Shame In Medicine Series Page
Platform Migration
Moving from Squarespace to Framer enabled greater design flexibility, improved performance, and more sustainable content management workflows.
Usability Testing
We conducted usability testing with 10 participants across mobile and desktop devices to evaluate key tasks such as subscribing to the podcast, joining the newsletter, submitting a story, and applying for storytelling programs.
Example Task 1
“You have a story to share with The Nocturnists. Where would you go on the website to submit your story?”
Example Task 2
“You are interested in applying for the Satellites program. Please demonstrate how you would do this.”
Participants successfully completed 100% of tested core tasks, with average completion times ranging from 46 seconds to 2 minutes, indicating that the redesigned navigation and content structure supported efficient task flow.
The overall website experience received an average rating of 4.2 out of 5, with testers highlighting the platform’s clean design, intuitive navigation, and engaging presentation of storytelling content.
Minor recommendations around navigation and link visibility were incorporated prior to launch to improve clarity for first-time visitors.
Impact
Following launch, the organization saw an estimated ~ 20% increase in online donations, suggesting that improved navigation helped users contribute.
The new CMS structure has also significantly reduced internal workload. Staff report saving multiple hours each week when publishing podcast episodes and program updates, allowing the team to focus more on storytelling initiatives rather than manual website management.
With reorganized content and stronger SEO, over 70% of page visits now originate from organic Google search, indicating that episodes and series are more easily discoverable by new audiences.
lover studio exceeded all expectations with their thoughtfulness, professionalism, and creativity. Their ability to translate ideas into stunning visuals while remaining open to feedback made the entire process effortless and inspiring.
Program Director, The Nocturnists
Let’s Collaborate
lover studio partners with mission-driven nonprofits and companies to design thoughtful, accessible digital experiences.
We specialize in UX Research and Design, Framer Web Design and Development, Multilingual Content Strategy, and Presentation and Report Design.
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Posted Mar 18, 2026
Redesigning a healthcare storytelling podcast platform to improve content discovery, navigation, and participation through UX strategy and CMS restructuring.
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Timeline
May 1, 2024 - Aug 1, 2024
