Pinterest x Sephora Brand Makeover
Goal
Increase Sephoras brand recognition on Pinterest.
Why
According to Pinterest data, visually captivating images result in higher engagement as users pin on their ‘boards’.
Contrary to Sephora, competing brands within the beauty market have a distinguishable logo on their branded posts and ads.
Example
Ulta Pinterest Home Page
Sephora Pinterest Home Page
Prototype
Allows Sephora content to remain visually pleasing and neat
Informs users on first glance that products are sold at Sephora
Sets Sephora content apart in a way that isn’t overbearing to viewers
Fits in with the majority of non-branded content on Pinterest
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Posted May 23, 2023
Sephora's Pinterest account reimagined and revitalized to reflect a fresh and engaging brand experience. The account now showcases an updated aesthetic.
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Clients
Sephora
Digital Designs
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