Pinterest x Sephora Brand Makeover
Laurel Vargas
Data Visualizer
Brand Strategist
Data Analyst
Adobe Photoshop
Data Analysis
Pinterest
Sephora
Goal
Increase Sephoras brand recognition on Pinterest.
Why
According to Pinterest data, visually captivating images result in higher engagement as users pin on their ‘boards’.
Contrary to Sephora, competing brands within the beauty market have a distinguishable logo on their branded posts and ads.
Example
Ulta Pinterest Home Page
Sephora Pinterest Home Page
Prototype
Allows Sephora content to remain visually pleasing and neat
Informs users on first glance that products are sold at Sephora
Sets Sephora content apart in a way that isn’t overbearing to viewers
Fits in with the majority of non-branded content on Pinterest
