esgamor | Brand Identity

Brand Name: esgamor

Brand Statement: go far, no fear.

Brand Values: protection, e-sport, energetic, gear, versatile, armor, funky

It is obvious to recognize that the upper circle, combined with the thunder symbol, forms a running person, representing sports in the values of E-sport and Energetic. The spots and short lines represent some parts of a gaming device, specifically the physical buttons. The lower circle brings balance to the overall design, while the upper circle evokes the image of two people facing each other, creating a sense of battle in gaming culture.

Primary Colors: Beside the original black and white versions required for logo creation, the addition of the Esgamor bright cyan color brings a vibrant and energetic element to the brand. This color is commonly associated with energy, excitement, and dynamism, perfectly aligning with the world of esports. It captures attention, evokes a futuristic feel, and symbolizes the fast-paced and competitive nature of the industry. This bold color choice enhances the logo’s visual appeal and reflects the modernity and technological advancement that are inherent in the esports realm. Furthermore, in terms of brands related to the gaming industry, this color is not common like red, purple, or deep blue, which helps increase brand recognition.

Secondary Colors: Besides Esgamor Cyan Blue, the three colors below strongly support the brand’s values of funky, e-sport, and versatility. Essentially, when used alongside primary colors, these colors create a suitable contrast in design, evoking a balanced sense of boldness that aligns with the brand’s visual direction.

The visual elements that help identify the brand are created to align with the visual aspects of the logo. One of these elements are the patterns, which is formed by repeating the zigzag structure from the logo, as well as elongated bars with rounded ends and circles. 

These patterns are designed to serve the purpose of visual development, allowing for color variations within the brand’s color scheme and replication. However, modifying the pattern by cropping or altering it to create new elements is not acceptable.

When the logo is divided into multiple parts, it creates distinct shapes that enhance the visual recognition of the brand. These shapes include rounded corners combined with rectangles, such as elongated bars and sharp square angles. The basic shapes can also be combined to create meaningful or abstract forms. 

Moreover, circular dots combined with other shapes, should be highlighted by using different colors, as demonstrated in the Esgamor logo.