Nerd Or Die is a long-running, design-led platform for stream overlays, widgets, and digital assets used by creators across Twitch, YouTube, and Kick. What began as a small side project has grown into a multi-category creative brand that has served millions of users over 10 years of partnership with the founder. We've shaped, and continuously evolved through end-to-end design, development, and marketing.

I oversee everything from brand direction and visual identity to product creation, product customization, launch strategy, and long-term SEO growth. The brand’s success is driven not only by incredible products and their aesthetic quality, but the systems, automation, customer support and user experience within their chosen stream software. This makes Nerd Or Die a trusted go-to for streamers worldwide.

I drive the creative vision for Nerd Or Die, mostly with product output. This includes:

Iconic overlay styles and modular design systems

High-detail widgets, chatboxes, alerts, and dynamic animations

Distinct seasonal, thematic, and genre-based art styles

A consistent, motion inclusion across all products

Each pack begins with visual exploration, concept sketches, and style definition. This ensures the final experience feels original, polished, and tailored to modern streaming aesthetics.

I lead all product development across overlays, widgets, transitions, event lists, and interactive animations. This includes:

Full design pipeline: concept → art → animation → polish

Advanced Rive workflows (state machines, data-binding, rigging, constraints)

Custom motion systems optimized for OBS Studio, Streamlabs, StreamElements, and browser sources

UX for interactive widgets: goals, chatboxes, alerts, data-driven animations

Responsive and customizable product structures for creators with different setups

Each product is built to be visually stunning, easy to install, and technically efficient. This is what sets Nerd Or Die apart.

Beyond product design, I design and maintain the Nerd Or Die web ecosystem, including:

UX design and layout

UI component guidelines for packs, widgets, blog posts, and landing pages

End-to-end installation instructions and support experiences

The result is a store that feels fast, clean, trustworthy, and geared toward conversion — while still presenting high-end creative work.

I plan, design, and execute all major marketing initiatives, including:

Launch campaigns for new stream packs and widgets

Seasonal events (Halloween, Christmas, Cyber Week, Summer releases)

A/B tested email campaigns and Klaviyo automations

Social media strategy across X/Twitter, Discord, YouTube, and more

Product highlight threads, video teasers, and animated promo assets

Every product release is shaped around authenticity. Delivering value first, sales second. The voice, tone, visuals, and timing all reflect Nerd Or Die’s creative-led brand philosophy.

I manage the entire SEO strategy for NerdOrDie.com, building an ecosystem designed to rank, convert, and educate. This includes:

High-quality blog content aligned with Google’s Helpful Content guidelines

Landing page optimization for overlays, widgets, alerts, and themes

Keyword research for competitive categories like Twitch Overlays, Stream Alerts, Christmas Overlays, and more

Ensuring every visual asset supports both user experience and search visibility

The SEO efforts play a major role in the brand’s long-term growth and product discoverability.

I lead all community-facing communication and creative engagement, including:

Discord announcements, previews, early-bird tester programs

Social posts, threads, giveaways, and challenges

Naming competitions, behind-the-scenes content, and community polls

Continuous conversation with streamers to refine the product roadmap

Nerd Or Die’s community-first approach is a key component of its identity and one we try to cultivate.

Nerd Or Die is more than a storefront... it's a complete creative ecosystem powered by design, animation, and interaction. My role spans absolutely everything needed to build and grow the brand:

Every asset, page, animation, campaign, and experience is shaped by cohesive creative direction and hands-on execution.

With the Nerd Or Die projects, I've found myself able to cultivate a brand across every stage of design and digital production. From the first sketch to the final launch strategy, and to maintain that brand at scale through ongoing creative and technical direction.