Creation of Pop Desk Mats Brand and E-Commerce Site

Nathan Gray

Nathan Gray

Pop Desk Mats

End-to-End Creative Direction • Visual Design • E-Commerce Build • Promotion

Pop Desk Mats (PDM) is a personal project with a simple mission: banish boring desks. The idea started when my search for a new desk mat didn’t deliver anything that felt right — so I designed my own. One thing led to another, and that single design grew into a full store featuring artwork I love (and hope others do too). I’ve always believed that a great work or gaming desk mat can spark inspiration, elevate mood, and boost productivity while looking awesome.
PopDeskMats.com became the natural extension of that philosophy: a complete brand and product experience built entirely from the ground up.
PopDeskMats.com became the natural extension of that philosophy: a complete brand and product experience built entirely from the ground up.

Brand & Visual Identity

I developed a bold, art-driven identity that puts illustration and texture at the forefront. Each desk mat is designed to function as a daily piece of art—clean enough for professional spaces, expressive enough for personal setups. The aesthetic blends minimal foundations with high-impact color, layered details, and playful visual energy.

Product Design & Artwork

Every design was illustrated and prepared for large-format print (at least 200dpi), optimized for 36×18" mats. The artwork focuses on bold geometry, textures, abstract forms, and colorful pieces that resonate with gamers, designers, students and those who have the pleasure of working from home.
Mass appeal is at the forefront of each design
Mass appeal is at the forefront of each design

User Experience & E-Commerce Build

I designed and built the entire site end-to-end, including:
Information architecture & UX flows
Responsive UI design
Micro-interactions and motion
Full WooCommerce setup and template customization
Checkout optimization, performance improvements, and SEO foundations
The result is a easy to navigate, visual-first storefront that aligns with the brand’s art-first focus.
PopDeskMats.com embodies what I love: taking a creative idea from spark to fully realized brand—design, UX, artwork, animation, and full e-commerce launch.
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Posted Dec 9, 2025

Developed a brand and e-commerce site featuring original desk mat designs.