Responsive Landing Page Design for FinEdge

Client: FinEdge

Industry: Finance

Project type: Landing page Design.

Client's need: FinEdge is a personal finance startup that needed a simple landing page to introduce their brand , explain what the app will do, and drive early waitlist sign-ups before launch.

Goal: The team wanted a page that clearly communicated their mission ("helping people manage money with less stress"), highlighted key features, and built trust with first time visitors.

The ultimate goal was to encourage as many signups as possible without overwhelming users with details.

I started with competitor research and simple wireframes to map out the user flow. From there, i designed a clean landing page with a strong hero section, a "how it works" walkthrough, & clear CTAs. I used a fresh mint accent to reinforce trust & simplicity.

The design helped the team solve their immediate need: something professional, trustworthy and easy for people to sign-up on. It positioned finedge as credible while keeping things clean for a pre-launch product.