Creative exploration of the visual identity for the Pointe Percée, an emblematic mountain in the French Alps of Haute-Savoie. Inspired by its duality between history and preserved nature, I designed a graphic charter reflecting its rugged character and its rich fauna and flora.

This project includes variations across media such as posters and merchandising, highlighting this location prized by experienced hikers and mountaineers.

So I created a fictional video spot that could be broadcast on YouTube as an ad to promote the location.