Cosplayer group Branding for SOFA 2024

This project developed both the group image and the individual branding of a team of cosplayers and cosmodels for their participation in the Salón del Ocio y la Fantasía (SOFA) 2024 at Corferias, Bogotá, one of the largest conventions in Latin America. The concept aimed to highlight femininity through kawaii-inspired aesthetics, while giving each member a personal visual identity based on a dominant color that reflected her personality and public presence. At the same time, the project established a cohesive group identity that emphasized their union and collective essence, while still preserving and celebrating each member’s individuality.