Streamly — Bulk Meta Ads Campaign Management SaaS

My Role: Full-Stack Engineer Stack: Next.js, React, TypeScript, Tailwind CSS, tRPC, Drizzle ORM, NextAuth, Meta Graph/Marketing API, Stripe, Upstash, Figma Context: Built with Prodigi Studios

Live: streamly.so

Overview Streamly helps marketing teams create and manage Meta ad campaigns in bulk. Instead of building every campaign, ad set, and ad by hand in Ads Manager, users define the structure once and let the platform generate and launch the variations.

I worked across the full stack, from the user-facing workflow and media library to the Meta API integration, authentication, and subscription billing.

The Problem Ads Manager works well for a few campaigns, but it gets painful at scale. Teams testing many audiences and creatives run into:

Duplicating campaigns, ad sets, and ads by hand, one at a time

Keeping naming, targeting, and settings consistent across dozens of variations

Setup mistakes that are easy to make and hard to spot

Hours spent on setup instead of strategy and creative work

The Solution Streamly replaces manual duplication with a structured bulk workflow:

Bulk campaign generation: templates and structured inputs produce many campaigns, ad sets, and ads in one pass

Creative variations: combine audiences, copy, and media to generate A/B test variations quickly

Media library: upload, organize, and reuse creatives across campaigns

Central dashboard: review, edit, and manage generated campaigns in one place

Validation before launch: inputs are checked before anything reaches Meta, catching errors early

Meta integration: Facebook OAuth through NextAuth to connect ad accounts securely, and the Graph/Marketing API to create and manage campaigns, ad sets, ads, and media on the user’s behalf

Type-safe full stack: tRPC end to end, so the frontend and backend share types and API changes are caught at compile time

Data layer: Drizzle ORM for typed queries and schema management

Billing: Stripe subscriptions to gate access and manage plans

Performance: Upstash for caching and rate-sensitive operations against Meta’s API

Approach The aim was to make a powerful tool feel simple. Users move through clear, repeatable steps: connect the account, choose a template, add audiences and creatives, review, launch. The platform does the repetitive work while users keep control over strategy and creative direction. The UI was designed in Figma first so the workflow was settled before engineering began.

Outcome Streamly went live as a production SaaS platform. It lets marketers:

Launch large campaign structures in a fraction of the manual effort

Test many audience and creative combinations without repetitive setup

Keep campaigns consistent and cut human error through validated inputs

Spend their time on performance and growth instead of manual setup