Sinner partnered with me to design and develop a patient-facing B2B landing experience promoting computer glasses for corporate teams. The goal was to communicate the health benefits of blue-light protection while positioning Sinner as a trusted wellness partner for modern workplaces.

Office employees spend increasing hours in front of screens, often leading to eye strain and reduced productivity. Sinner wanted to reach HR managers and decision-makers with a digital campaign that demonstrated the business value of investing in employee eye care — all while maintaining Sinner’s energetic, lifestyle-driven brand identity.

Discovery & Strategy We analyzed Sinner’s existing brand voice and B2B offerings, then restructured the narrative around employee well-being and productivity. The campaign’s focus shifted from product promotion to corporate wellness empowerment, aligning Sinner’s visual identity with a more professional tone.

UX/UI Design The website was designed in Figma with clean, modern layouts highlighting both scientific insight and emotional storytelling. Each section guided users through:

Understanding the impact of blue light exposure

Exploring Sinner’s corporate solutions

Scheduling on-site eye measurements or product demos

Increase in lead conversion from B2B page traffic

Improved user engagement

Enhanced brand perception

Figma design system

Fully responsive pages