350.org mock membership drive press kit

350.org Membership Drive

Presented by: Megan McGlynn

U.S. Communications Coordinator for 350.org

***Disclaimer -- This is a mock project created for ​demonstration purposes only and is not affiliated with the ​mentioned organization. All logos and trademarks used are for ​illustrative purposes and do not imply endorsement.

350.org is a 501(c)3 nonprofit organization focused on publicizing the increasing levels of carbon dioxide, in hopes that it will pressure world leaders to address climate change, and in turn, reduce levels of carbon dioxide from 400 parts per million to 350 parts per million.  350’s main goal is to build a global grass roots movement in order to raise awareness of human-driven climate change, challenge climate change denial, and to cut emissions of carbon dioxide.  350 is guided by three principles 

Listen to communities who are getting hit hardest by climate change, and following the leadership of those who are on the frontlines of the crisis

Bring people together — environmentalists, students, business owners, faith groups, labor unions, universities and more — to build diverse coalitions that are strong enough to stand up against climate change

Create mass mobilization of communities in order to make change happen 

350 is currently experiencing a shortage in membership, namely in our Ann Arbor, Michigan chapter.  Currently, 350.org has chapters located in 188 countries around the world and is looking to increase this number 

Who: 19 and above (25 yo), both men and women who are socially and environmentally conscious, and in the Ann Arbor and surrounding areas, interested in the mission of 350.org

What: Lecture and video presentations by speakers from the Ecology Center, 350.org’s Ann Arbor chapter, as well as Academy AwardTM winner, and leading environmentalist, Leonardo DiCaprio.  

Where: Helmut Stern Auditorium at the University of Michigan’s Museum of Art, Ann Arbor, MI 

When: Saturday, April 16, 2016 at noon 

Why: To increase membership of 350.org’s Ann Arbor, Michigan chapter, the Ecology Center, as well as to bring awareness to 350.org’s mission and cause

12:00 – 12L30 pm: Guests begin to arrive and get settled; registration is completed

12:30 – 12:45: Welcome & keynote speaker by Ecology Center’s Director, Mike Garfield 

12:45 – 1:10: Mission and community efforts of Ecology Center and 350.org, presented by Director, Mike Garfield 

1:10 – 1:30: Presentation by Ecology Center’s Director, Climate & Energy Program, Charles Griffith on automotive and transportation, and why we need to advocate for cleaner vehicles, fuels, and transportation choices 

1:30 – 2:00: Break 

2:00 – 2:45: Lunch (provided by Food for All Seasons Catering & Event Planning in Ann Arbor, MI)

2:45 – 3:10: Presentation by Ecology Center’s Melisa Cooper Sargent, Environmental Educator, on avoiding toxins, and other unsafe additives in everyday life

3:10 – 3:30: Break 

3:30 – 4:00: Presentation by Academy AwardTM winner, and leading environmentalist, Leonardo DiCaprio on environmental issues facing our planet now, and what we can do in order to help 

4:00 – 5:00: Questions, free period 

Expected attendance: 100 – 150

OBJECTIVES: 

This event is an opportunity for patrons to experience what 350.org, and their Ann Arbor chapter, the Ecology Center, is doing for the surrounding and global community in regards to reducing the effects of climate change and legal legislation on environmental issues 

350.org’s Ann Arbor, Michigan division, the Ecology Center, must gain 150 new members in order to get more diverse and active community partnership, concerning environmental obligations by the Ecology Center, as well as larger, global campaigns organized by 350.org

The event will unite the community with the goal of spreading the word about environmental issues, not only in Ann Arbor and surrounding communities, but in global communities as well 

Students from the University of Michigan, Ann Arbor, as well as surrounding areas, who have a passion for environmental conservation and social activism 

Faculty members of the University of Michigan, Ann Arbor, who are passionate about the environment and what to implement more environmentally conscious ideologies into their lectures and teachings 

Families who are looking to gain more insight into living a safer and environmentally friendly lifestyle

Local businesses who support 350.org’s mission and cause, and want to lead a more sustainable and local business model

Active patrons within 350.org’s local Ann Arbor community who want to further the Ecology Center’s mission, as well as 350.org’s global community 

New patrons who are interested in the mission and cause of 350.org and want to make a difference in the Ann Arbor community, surrounding communities, and globally in regard to environmental crisis 

Launch a social media campaign to promote event

List on local newspaper, magazine, and radio websites 

Press release, media advisory, and two radio spots (10 and 30 second)

Word of mouth 

Monday January 4, 2016: Contact University of Michigan Museum of Art to reserve Helmut Stern Auditorium and Apse Event space

Monday January 11, 2016: Send out sponsorship letters 🡪 Ecology Center Communication and Marketing Director [Erica Bertram], for table and chair rental [University of Michigan Museum of Art], and general event sponsorship [University of Michigan Museum of Art, the University of Michigan]

Monday January 18, 2016: Contact publicist for Leonardo DiCaprio [Ken Sunshine]

Monday February 1, 2016: Contact and procure catering [Food for All Seasons Catering & Event Planning]

Monday February 8, 2016: Procure tables, chairs, and linins from University of Michigan Museum of Art

Monday March 14, 2016: Send out press release and media advisory 

Monday March 28, 2016: Air radio commercials 

Monday April 16, 2016: 350.org’s Ecology Center membership drive (12 – 5 p.m.)

Monday April 18, 2016: Write and send “thank you” notes and tax rescripts 

Funds available: $1,000,000

Admission: Free

Seating Costs: $1,500 [includes tables, chairs, and linens from University of Michigan Museum of Art]

Helmut Stern Auditorium Costs: $7,000 + $150 for A/V and projection hook up = $7,150

Apse Event Space Costs: $7,000

General Sponsorships: $1,000 [University of Michigan Museum of Art], $5,000 [University of Michigan]

Lunch: $400 x 150 people = $60,000 [Food for All Seasons Catering & Event Planning]

Radio Spots: $1,000 ($500/week x two commericals)

Booking Celebrity for Event: $500,000

Total Costs: $580,000

Did we get 150 new members? 

Did we meet our expected attendance of 100 – 150 people? 

How did our guests like the event?  Was there positive feedback? 

 

March 14, 2016 8:00 a.m. Eastern Time 

ANN ARBOR – (Ann Arbor Observer) – 350.org 

Who: Local students, faculty, family members, local businesses, as well as new and existing members of 350.org’s Ann Arbor chapter, the Ecology Center, interested in supporting the mission of 350.org  

When: Saturday April 16, 2016 (12 – 5 p.m.)

Where: Helmut Stern Auditorium at the University of Michigan Museum of Art

350.org’s Ann Arbor, Michigan chapter, the Ecology Center, is looking for new membership, as well as to bring awareness to 350.org’s mission and cause

The event will features presentation from members of the Ecology Center’s team, including, Director, Mike Garfield, Director, Climate & Energy Program, Charles Griffith, Environmental Educator, Melisa Cooper Sargent, and Academy AwardTM winner, and leading environmentalist, Leonardo DiCaprio

The membership drive will be held in Ann Arbor, MI at the University of Michigan’s Museum of Art, wherein galleries highlight works drawn from the Museum’s collections of more than 18,000 artworks 

350.org is a 501(c) 3 non-profit organization focused on publicizing the increasing levels of carbon dioxide, in hopes that it will pressure world leaders to address climate change, and in turn, reduce levels of carbon dioxide from 400 parts per million to 350 parts per million.  To RSVP to 350.org’s Ann Arbor chapter, the Ecology Center’s Membership Drive, please contact Megan McGlynn, U.S. Communication Coordinator for 350.org at megan@350.org, or (248) 396-2674

Contact 

Megan McGlynn (248) 396-2674

Megan@350.org 

March 14, 2016

20 Jay St

Suite 732

Brooklyn, NY 11201

(646) 801-0759

Contact: Megan McGlynn

350.org U.S. Communications Coordinator 

(646) 801-0759 (O), (248) 396-2674 (C) 

megan@350.org 

Ann Arbor, MI – 350.org will be hosting a membership drive for its Ann Arbor Chapter, the Ecology Center, and looking to attract 150 new members who are socially and environmentally conscious.  The membership drive will be held on Saturday, April 16, 2016 at the University of Michigan’s Museum of Art from noon to 5 p.m. 

Mike Garfield, Ecology Center’s Director, is excited for this new endeavor.  “I cannot express how grateful we are toward our supporters at 350, who have stepped up and saw a need for more members and supporters for our chapter, and wanted to do something about it,” he said.  “This is the first membership drive that we’ve held, and we are so excited to embark on this exciting event.”  

“Members of our own staff will be speaking and giving presentations, as well as—and this is the most exciting part—Leonardo DiCaprio will be presenting.  The work that he does for environmental causes is extraordinary, and we are more than fortunate that he has taken out time to come and speak with us, and bring awareness to 350.org’s mission and cause,” Garfield said. 

The Ecology Center’s membership drive will bring together students and faculty from the University of Michigan and surrounding communities, local businesses, family members, and new and existing members of the Ecology Center who support 350.org’s mission and cause for global reduction of carbon dioxide emissions.  

350.org is a non-profit organization focused on publicizing the increasing levels of carbon dioxide, in hopes that it will pressure world leaders to address climate change, and in turn, reduce levels of carbon dioxide from 400 parts per million to 350 parts per million.  For information about how you can support the Ecology Center, or 350.org through donations or participating in events, please call (646) 801-0759 or visit 350.org 

###

  

350.org 20 Jay St Suite 732 Brooklyn, NY 11201 (646) 801-0759

January 11, 2016

Astrid Giese, Associate Director, Individual and Corporate Giving 

University of Michigan Museum of Art 

525 S State St

Ann Arbor, MI 48109

RE: 350.org Ann Arbor chapter, the Ecology Center’s Membership Drive, Saturday April 16, 2016

Dear Ms. Giese, 

350.org is a non-profit organization focused on publicizing the increasing levels of carbon dioxide, in hopes that it will pressure world leaders to address climate change, and in turn, reduce levels of carbon dioxide from 400 parts per million to 350 parts per million.  Our organization will be hosting a membership drive for our Ann Arbor, Michigan chapter, the Ecology Center, on Saturday April 16, 2016 at the University of Michigan’s Museum of Art’s Helmut Stern Auditorium.  Our goal for this event is to commission new members who support the Ecology Center, and 350.org’s mission and cause for global reduction of carbon dioxide emissions.  

The success of this event will provide the Ann Arbor community, as well as surrounding communities and globally, resources and information regarding the global reduction of carbon dioxide emissions, with the adage of new members.  Featured presentations include members of the Ecology Center team: Director, Climate & Energy Program, Charles Griffith, Environmental Educator, Melisa Cooper Sargent, and with special guest, Academy AwardTM winner, and leading environmentalist, Leonardo DiCaprio on environmental issues facing our planet now, and what we can do in order to help. 

With increased anticipation for our event, we would like to propose a sponsorship from your institution.  We are asking your business to provide $1,000 in donations for general sponsorship.  In addition, your institution will be announced as our general sponsor.  Our membership drive is a local event, and will benefit all local businesses involved.  

Please let us know if you would be interested in partnering for this opportunity to support 350.org’s main goal of building a global grass roots movement in order to raise awareness of human-driven climate change, challenge climate change denial, and to cut emissions of carbon dioxide.  Please respond by January 28, 2016.  Your support of 350.org and its Ann Arbor chapter, the Ecology Center, is greatly appreciated.  Please do not hesitate to contact me with additional questions. 

Sincerely, 

Megan McGlynn

350.org’s U.S. Communications Coordinator 

(248) 396-2674

megan@350.org 

350.ORG’S ECOLOGY CENTER’S MEMBERSHIP DRIVE: 30 SECONDS 

ARE YOU INTERESTED IN LEARNING HOW TO REDUCE YOUR CARBON FOOTPRINT?  JOIN 350.ORG’S THE ECOLOGY CENTER, AT THE UNIVERSITY OF MICHIGAN’S MUSEUM OF ART, APRIL 16, 2016 FROM NOON TO FIVE P.M. FOR PRESENTATIONS FROM MEMBERS OF THE ECOLOGY CENTER TEAM AND SPECIAL GUEST, ACADEMY AWARDTM WINNER, AND LEADING ENVIRONMENTALIST, LEONARDO DICAPRIO.  THIS EVENT IS FREE TO THE PUBLIC.  FOR MORE INFORMATION, PLEASE CONTACT MEGAN MCGLYNN AT (248) 396-2674.  THANK YOU! 

350.ORG’S ECOLOGY CENTER’S MEMBERSHIP DRIVE: 10 SECONDS 

SAVE THE PLANET!  JOIN THE ECOLOGY CENTER FOR THEIR MEMBERSHIP DIRVE, APRIL 16, 2016 AT THE UNIVERSITY OF MICHIGAN, FROM NOON TO FIVE P.M.  CONTACT (2480 396-2674 WITH QUESTIONS