Akrivia HCM Advertisement

When we got the requirement to shoot a commercial ad for the product, as filmmakers we think to present it in a cinematic way. Because in general for human psychology when we see a movie if the characters or the situation matches then we imagine ourselves there. So in the same way we look for some reference which suits our situations based on which we start building the story for the ad.

In our search we looked for references from very famous Batman series of DC.

In Batman series the two main characters, Alfred and Bruce Wayne are the inspirations for our story. In this story when Batman (aka Bruce Wayne) faces any troubles or failures he explains those to Alfred. Alfred works on it and comes up with solutions like upgrading the batman suit etc.

As the above reference we had considered an imaginary enterprise company. In that company for the sake of the ad we had created two characters named Alfred and Bruce as same as reference, Because we wanted our target audience to connect with the characters and have to imagine themselves there. Now coming back to story, Bruce is the CEO of the company which is running very successfully with the guidance of Alfred. Then we created a situation that it’s time for Alfred to take his retirement, here comes the plot where we had introduced our product. Here we had plotted our product as the replacement for Alfred which can be used as efficient as him, even better!

That’s end of the story. Then we started working to implement this story and got a great output. Here it is take a peek into it,