gap Brand Identity by Yuser Kabani

gap Marketing Agency is a marketing startup based in Dubai, UAE. with a focus on new innovative marketing tools such as AI marketing, metaverse marketing and virtual events planning.

Hence the slogan is: Bridging the gap between (present and future- business and target- plan and result- effort and success). The wordmark features custom-made letterforms that illustrate the gap and how both of its ends are connected, this idea is carried across other application, such as typography, icons, pattern and photography.

A futuristic color palette, that uses (Guppie Green) as a primary color, is sufficient to make gap stand out in the market, as a cutting edge marketing startup who’s ready to compete its way to the future, and a solid black background is always a go-to for a futuristic look and feel.

When it comes to the type choice, Space Grptesk typeface was a perfect match with the wordmark, given its simple futuristic look. And its smoothly angled descenders like in the lowercase “g” make it consistent with the nature of the wordmark.

After selecting the typeface, comes the body text applications. Highlighting a word within a larger piece text can get a little challenging sometimes, but the smooth curvy lines derived from the wordmark can contain any word effortlessly. To underline a sentence, all you have to do is to use the green line element. But remember, you have to leave a small gap underneath the word “gap” (pun intended).

Simple wordmarks never get out of fashion, and to bridge the gap to future success in marketing, you we have to know that in a world full of complications, simple wins!