We created a bold event

We created a bold event visual system for HubSpot for Startups’ presence at Slush, built around a high-energy “Unleash Your Inner Unicorn” concept.

The work included digital signage, venue screens, print collateral, event cards, and branded environmental visuals, all designed to feel premium, energetic, and memorable in a busy startup conference setting.

The direction combined HubSpot’s startup brand presence with a dark, atmospheric visual style, orange glow effects, unicorn-inspired iconography, and bold typography to create a cohesive experience across every event touchpoint.