Social Media Management for Slovenian Political Party

I spent the last 2 months working in the most media covered industry in Slovenia...

Honestly, I never imagined I'd end up in politics (those who know me personally know why Im saying that 😅). I do social media, how serious could this job be? I thought my most stressful moment would be a reel that underperforms. Turns out it's making sure I don't mess up a serious and complex political post about pension reform and that the political party doesn't look bad in the process... no pressure.

But jokes aside, these past two months have been some of the most intense of my career. I managed the entire social media presence across multiple platforms for a political party, all as a one woman team practically (I do not recommend doing that, in the long run it's a recipe for burnout).

In under 2 months, organically and with zero paid promotion (political advertising is legally restricted during campaign period in Slovenia), here's what we built:

📊 Facebook: 1.5M views, 317k people reached

📊 Instagram: 626k views

📊 TikTok: 219k views

I learned how to communicate under pressure, how to simplify complex political topics, and how to stay sane when everything around you is moving fast. Political campaigns don't wait. Neither does the news cycle. And neither will I.

Onto the next chapter.