NettaBenShabu is a Couture fashion house that was founded by Netta BenShabu, an Israeli born and raised Couturier based in the U.S. They create custom bridal gowns crafted with the most delicate high-end laces and luxurious fabrics hand embroidered with Swarovski’s crystals and unique beading and patterns .

NettaBenShabu came to Chelsea in September of 2018 with the goal of creating a consistent social media presence and reaching a larger audience.  

The Goals: To enhance NettaBenShabu's brand visibility, engage a wider audience, and drive product awareness through a comprehensive social media marketing campaign encompassing organic content, paid strategies, and influencer collaborations on Facebook and Instagram.

I created NettaBenShabu's organic content strategy focused on creating a captivating digital presence that resonated with followers of the haute couture bridal industry. Engaging posts, videos, and stories were crafted to showcase the brand's designs, highlight industry trends, and provide behind-the-scenes looks into dress creations. This strategy aimed to foster a sense of community, encourage user-generated content, and establish NettaBenShabu as a premier leader in the industry, but attainable to the seeking bride.

Through a targeted paid strategy, I amplified NettaBenShabu's reach and engaged a highly targeted audience. By leveraging precise demographic and interest-based targeting, sponsored content seamlessly integrated with users' feeds. These advertisements highlighted NettaBenShabu's new collections, trade-shows, and UGC. The goal was to not only drive product interest but also encourage engagement.​

I built a highly targeted influencer marketing campaign in which NettaBenShabu collaborated with key influencers in the entertainment and celebrity space. These influencers had a genuine passion for the brand and its products, allowing for authentic and relatable content. This campaign aimed to leverage the influencers' established audiences to increase brand credibility and product adoption.