Conserve Indiana educates voters about

Conserve Indiana educates voters about environmental and quality-of-life issues that affect Indiana’s land, air, water, and public health. The campaign encourages Hoosiers to support candidates and policies that protect the environment and promote a sustainable economy.

I designed and built the Conserve Indiana website in only two days using Squarespace. The visual direction used subtle storytelling elements like a smog overlay on images and slow-motion footage of children playing to suggest the real human impact of environmental conditions such as asthma and emphysema.

The site pairs those visuals with punchy, non-threatening headlines and clear typography to make the message accessible, emotionally resonant, and easy for visitors to understand and share.