Tasked to build a website and create the online presence for a small private school. They are reporting improved enrollments, a lot of calls, and minimal "tire kickers."

The "Views Breakdown" shows how many times the private school was shown to someone on Google Maps and Google Search on desktop.

The "Device Breakdown" shows how many times the private school was shown to someone on Google Maps and Google Search on a mobile device.

Below are results for a few keywords. Each number represents where they rank locally on Google.

The metric to look at is the SoLV, the Share of Local Voice. It shows how often your business appears in the top 3 search results. The closer to 100%, the stronger your visibility.