Designed a corporate website for a multinational FMCG group, creating a clearer structure for communicating operations, brands, sustainability initiatives, and corporate strategy.

Strategy

Messaging

Brand Identity

Copywriting

Image-Making

Website

RIA is one of Angola's leading FMCG businesses, with operations spanning sourcing, manufacturing, distribution, and a portfolio of consumer products sold throughout the region. Despite its scale and market presence, the company's identity had not evolved alongside the business. As the organization expanded across markets, brands, and operational functions, it became increasingly difficult for its public presence to reflect the breadth, maturity, and sophistication of the company behind its products.

Behind a portfolio of products, manufacturing operations, and regional distribution networks was a business far more sophisticated than its public presence suggested. Different parts of the organization lacked a shared identity, making it difficult to communicate a consistent vision across markets, business functions, and stakeholder groups. I was brought in to define a unified brand strategy and translate it into a corporate website experience capable of bringing together brands, operations, sustainability initiatives, careers, news, and corporate communications within a single platform. The work included the development of a new visual identity, messaging framework, information architecture, and digital experience designed to create a clearer and more coherent representation of the business.

RIA now presents itself in a way that better reflects the scale, maturity, and sophistication of the organization behind its products and operations. The new brand provides a shared foundation capable of unifying teams, markets, and business functions under a common identity, while the website establishes a structured platform for communicating the company's operations, portfolio, sustainability initiatives, and strategic priorities. Together, these changes create a more coherent and credible representation of the business, aligning its public presence with the organization it has become.

Created a unified corporate platform capable of communicating RIA's brands, operations, sustainability initiatives, and business strategy through a coherent digital experience.