Roomm || Brand Identity

Roomm is a leading virtual reality company specializing in leveraging advanced artificial intelligence to provide users with limitless creative possibilities. With Roomm, users can seamlessly transform their vision for immersive rooms or entire worlds into reality. By introducing groundbreaking features and an innovative approach to VR functionality, Roomm is set to disrupt the market and redefine the future of virtual experience creation.

In my deep dive into the history and market research of the industry, i discovered that standing out from competitors would require a distinctive visual approach. To achieve this, I moved beyond the conventional single-tone green and developed a versatile, multi-shade color palette for the brand. This expanded palette not only allows for greater creative flexibility but also visually communicates the brand’s core values of innovation and modernity. The selected colors evoke a sense of coolness, reinforcing the brand’s forward-thinking identity across all touchpoints.