Appa’s Misal (आप्पा’ज मिसळ) is a brand identity design project developed for a modern Maharashtrian casual dining space. The goal of this project was to elevate Maharashtra’s iconic street food—Misal Pav—into a premium, contemporary dining experience while preserving its traditional roots.

The visual identity centers on a playful mascot representing regional heritage: a traditional Maharashtrian man wearing a saffron Gandhi cap, with a mustache stylized as two vibrant red chili peppers. To avoid the cluttered look of typical street-food branding, the visual language adopts a clean, minimalist approach with bold color-blocking.

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